Nissan case study

Store Mapping, Audits & Surveys

The client
Project name	Nissan
Service Category	Store Mapping, Audits & Surveys
Client name	SP Group
Agency or direct client	Agency
Agency's client	Nissan
Project details
Industry / sector	Motor dealers
Project Delivery Period	5 days
The Project Brief	Visit Nissan Dealerships to collect data about showroom sizes, existing POS and signage collateral and to identify furthe POP opportunities
The Challenges	A complex amount of data and photographs to be collected in conjunction with measured survey layouts
Competition	Unknown
Reason for Business Win	Known ability and previous proven experience with this client on similar projects
The Solution provided	Provision of an experienced team of surveyors utilising PDA technology to update the required data and deliver in a Database format
Project Highlights	Early review of results due to web based upload of data on completion of each call

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