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1 PLAN

Plan POP rollout installation
  • To provide a weekly installation service for all POP materials and major display stands to meet the requirements of the national sales force commitments to client
  • Nationwide and offshore Dealer Network of over 650 dealers
  • Full range of promotional components
    • - Promotional hardware (3.0m wide x 2.2 m high x 0.6 m deep)
    • - Support components and accessories
    • - POP materials and literature
  • Stock management and Stockholding of entire range of promotional equipment with all movement electronically communicated
    • - Weekly stock reports
    • - Stock level management
    • - Goods In notes
    • - Provide online order request tracking

2 INSTALL

POP (point of purchase) install
  • Individual direct telephone booking service with each store department
  • Deployment of fully trained installation teams to meet specific installation times agreed during pre-install telephone calls
  • Sophisticated database management of all calls and material movements
  • Dedicated project manager providing “one-stop” communication facility for client
  • Fulfilment staff deployed to “shop-pack” the individual site requirements and to kit all of these into a “territory load” for logistical deployment

3 RECORD

Record POP projects
  • Dedicated online database for client to enter daily / weekly order requests – this highlights stock availability and provides an “at a glance” review of current weekly activity
  • Consolidated mail client which allows all project participants to review all email traffic related to the project – this works in conjunction with individual Outlook mailboxes
  • Onsite PDA data and image capture which is synchronised in real time with the website which has open access to all project participants from our client through to our own team
  • Online image gallery for review of all project photographs with flexible download facilities for all project participants

4 REVIEW

Review POP project performance
  • All captured data and images are reviewed weekly with an exception report highlighting any issues and delivered to the client as required
  • Recurring issues are investigated and changes / modifications introduced to ensure maximum performance is achieved
  • All agreed changes are updated on master database to ensure subsequent rollouts are more compliant after each visit, thus removing the level of issues on site.
POP (point of purchase) clients include Miele

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