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1 PLAN

Plan POP rollout installation
  • To provide a consistent service level to our agency client in respect of their work with Boots throughout the year for seasonal promotions
  • Manage 3 separate activities as a consolidated concurrent package for each seasonal promotion
    • - Escalator cladding
    • - Promotional advertising to store columns
    • - Promotional high level wall cladding
  • Store surveys – “Store Mapping”
    • - Full measured survey of columns to allow for bespoke sizes for all panels to be pre-cut – saving time on site
  • Stock management and Stockholding of entire range of promotional equipment with all movement electronically communicated
    • - Weekly stock reports
    • - Stock level management
    • - Goods In Notes
  • Plan optimum installation times to suit each branch
  • Avoid store access embargo between 11:00 and 14:00

2 INSTALL

POP (point of purchase) install
  • Individual direct telephone booking service with each store department
  • Detailed route planning to provide efficient synergy between best logistical plan and store time-access restrictions
  • Deployment of fully trained installation teams to meet specific installation times agreed during pre-install telephone calls
  • Dedicated project manager providing “one-stop” communication facility for client
  • Fulfilment staff deployed to “shop-pack” the individual site requirements and to kit all of these into a “territory load” for logistical deployment
  • Develop bespoke PDA questionnaire to capture client’s objective results along with standard completion sign-off and signature image capture

3 RECORD

Record POP projects
  • Sophisticated database management of
    • - All pre-visit calls
    • - All site visits
    • - All material movements
  • On site PDA data and image capture which is synchronised in real time with the website which has open access to all project participants from our client through to our own team
  • Online image gallery for review of all project photographs with flexible download facilities for all project participants

4 REVIEW

Review POP project performance
  • All variations and store specific requests are filtered into an exception report for post-project review
  • All agreed changes are updated on master database to ensure subsequent rollouts are more compliant after each visit, thus removing the level of issues on site
  • Recurring issues are investigated and changes / modifications introduced to ensure maximum performance is achieved
POP (point of purchase) clients include Boots

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