• briefing

  • planning

  • delivery

  • reporting

  • analysis

Explore our process

Merson News

Personalisation and the Changing Retail Customer Journey

Posted on Monday, April 30th, 2018

Personalised experiences have become a hot topic in today’s retail industry. Customers are raising the bar for retailers in terms of their in-store expectations and now brands large and small are trying their best to connect digital and physical experiences to transform their customers shopping journey into a more unique one.