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Merson News

HOW TO DELIVER A SUCCESSFUL RETAIL SIGNAGE PROJECT

Posted on Wednesday, November 30th, 2016

Eye catching and high quality signage is an effective way to drive people through a retailer’s door. With growing pressure on today’s high street chains through price competition, increasing customer demands and the surge of online sales, strong signage can’t be ignored as a key component to any retail marketing strategy. Much like a retailer sets standards for what they sell inside the store, strong signage also requires this amount of consideration and development.