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Merson News

Raising Brand Awareness through Effective Outdoor Signage

Posted on Thursday, July 20, 2017

External signage has an important role to play in any company’s branding. Acting as a beacon to potential customers, it maximises a brand’s visibility everywhere from high streets to business parks. Surveys have indicated that a third of passers-by wouldn’t know a business was present without signage identifying it, while the subliminal brand recognition generated by regular exposure to signs can be unquantifiable.