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Merson News

Optimising the use of Retail Signage

Posted on Wednesday, June 21, 2017

There is a fine balance to be struck when choosing and installing retail branding signage. Too little, and customers may be unsure of their way around or how to find key products. Conversely, too much signage can create a cluttered and confusing retail environment where the sheer volume of messages becomes numbing rather than informative. This phenomenon will be familiar to urban motorists, with endless parking notices and traffic signs overwhelming drivers who are already concentrating on several things at once.